Thursday Night Football: NFL Licensed Product for Prime Members

With ‘Thursday Night Football’ on Amazon Prime, the NFL bets on streaming

Amazon published advertisements for its Thursday Night Football package about a new "Prime ball" in the run-up to the current NFL season. Justin Herbert and Matthew Stafford, two well-known quarterbacks, gushed over a new football that Amazon was about to release that was more oblong and aerodynamic than the standard ball. Stafford tossed it casually 100 yards in one advertisement.

The advertisements were compelling enough that numerous journalists contacted the NFL to ask: Was a new football actually being unveiled.

Sadly, no. However, this week's blockbuster game between the Los Angeles Chargers and Kansas City Chiefs will be the first exclusive Thursday night football game that Amazon will broadcast, ushering the NFL into the streaming era. The footballs will be the standard size, but spectators from cities other than Kansas City and Los Angeles will need an Amazon Prime membership to view the game. This means that most NFL fans will be unable to pick up their remote control and change the channel to the game on Thursday night for the first time.

This season, Amazon, one of the biggest digital bussiness and retail businesses in the nation, will spend more than $1 billion on a package of exclusive Thursday night games to broadcast the NFL, the most watched TV programme in the country. To increase the number of people who subscribe to Prime, which was first offered for free shipping and currently has almost 200 million subscribers globally. According to Amazon, 80 million American households have viewed at least one of its video offerings in the last 12 months. (The Washington Post is owned by Jeff Bezos, the creator of Amazon.)

Jay Marine, the head of Amazon's sports section globally, stated, "Everything we do here starts with the customer and works backward, and we're trying to ask ourselves how do we make Prime better for our customers."

To reach the greatest number of fans, the NFL's economic model has historically relied on simplicity: Sunday afternoon, right? Turn on CBS or Fox. Amazon has established a customer care contact centre with thousands of agents to handle troubleshooting requests in the event that fans are unable to locate the game on Thursday. To inform customers, the business has wrapped millions of the shipping it ships across the nation and its ubiquitous delivery trucks in unique advertising material. Additionally, voice-activated Alexa Devcices and Amazon Fire TVs have been designed to assist in finding the games.











-
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)